by sara@ducttapemarketing.com | Feb 26, 2020 | Certified Marketing Strategist
Step 1: View the Brand and Identity Overview Video Step 2: Complete the Brand Audit Process Pull together as many marketing assets as possible. Website, print materials, sales materials, signage, vehicles – anything that has your company name on it. Use the identity...
by sara@ducttapemarketing.com | Feb 26, 2020 | Certified Marketing Strategist
Step 1: View the Customer Journey Map Overview Video Step 2: Review The Marketing Hourglass Explained Traditionally, the marketing and sales funnel had the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). Of...
by sara@ducttapemarketing.com | Feb 26, 2020 | Certified Marketing Strategist
Step 1: View the Content Overview Video Step 2: View the Editorial Approach Training Video Conduct Keyword Research Create a list of core content themes Audit existing content for fit Develop 2 hub page themes Outline plan and calendar for 3 months of content...
by sara@ducttapemarketing.com | Feb 26, 2020 | Certified Marketing Strategist
Step 1: View the Persona and Core Message Overview Video Step 2: Complete the Persona Discovery Process Use the following steps to help define your ideal customer personas Download the Ideal client ebook and read through it to get some ideas on how to more narrowly...
by sara@ducttapemarketing.com | Feb 26, 2020 | Certified Marketing Strategist
Step 1: View the Competitor Research Overview Video Step 2: Complete the Competitor Research Process Download the competitive research eBook below to gather some ways that you can begin your research into competitors. Group your competitors into three groups Known...
by sara@ducttapemarketing.com | Feb 26, 2020 | Certified Marketing Strategist
Step 1:View the Core Message Interviews Overview Video In this video we introduce the concept of customer personas, narrowing your ideal customer focus, and discovering your core message of differentiation. Step 2: Complete the Interview Process For this lesson, you...