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Lesson 1: Referral Generation

Lesson 1: Referral Generation

View The Referral Program Video   Lesson 1 Tasks: Map Out Your Referral Generation Plan Use the Referral Process Worksheet to complete your referral plan: Define your ideal referral Develop a champion program Determine your offers Create your promotion program...
Lesson 1: Referral Generation

Lesson 4: Publicity

View The Public Relations Video   Lesson 4 Tasks: Map Out Your PR Plan Use the Public Relations Worksheet to audit your current PR opportunities and map out your PR plan: Develop a list of publications, blogs, podcasts, and influencers in your industry Create a...
Lesson 1: Referral Generation

Lesson 3: Speaking

View The Speaking For Leads Video   Lesson 3 Tasks: Map Out Your Speaking For Leads Plan Use the Speaking For Leads Plan Worksheet to develop your program to generate leads through speaking at events.
Lesson 1: Referral Generation

Lesson 4: Building A Sales Pipeline

View The Building A Sales Pipeline Video Lesson 4 Tasks: Map Out Your Sales Pipeline Brainstorm with your team and use the Sales Pipeline Map form to determine the stages of your sales pipeline and what action a prospect must take to qualify for each stage. The form...
Lesson 1: Referral Generation

Lesson 3: Lead Capture Practices

View The Lead Capture Practices Video Lesson 3 Tasks: Map Out Your Lead Capture Use the Lead Capture form as a checklist and planning tool for all website lead capture forms and activity. Review all lead capture currently on your website. Design at least 2 new CTAs...