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Certified Marketing Strategist

Strategy Module 1: Establishing a Baseline

In this module, you’ll be exposed to a set of online tools and practices to help you establish the effectiveness of your current marketing efforts as well as identify current gaps.

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Strategy Module 2: Defining Personas and Core Message

In this module, you will build your ideal client personas along with focusing on your core message.

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Strategy Module 3: The Marketing Hourglass Journey

In this module, you will focus on the stages of the Marketing Hourglass - Know, Like, Trust, Try, Buy, Repeat and Refer

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Strategy Module 4: Developing a Marketing Plan

In this module, you will learn about developing a marketing plan.

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