Certified Marketing Strategist
Strategy Module 1: Establishing a Baseline
In this module, you’ll be exposed to a set of online tools and practices to help you establish the effectiveness of your current marketing efforts as well as identify current gaps.
Strategy Module 2: Defining Personas and Core Message
In this module, you will build your ideal client personas along with focusing on your core message.
Strategy Module 3: The Marketing Hourglass Journey
In this module, you will focus on the stages of the Marketing Hourglass - Know, Like, Trust, Try, Buy, Repeat and Refer
Strategy Module 4: Developing a Marketing Plan
In this module, you will learn about developing a marketing plan.