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Certified Marketing Strategist
Learn the central practices and tools used in developing a working marketing strategy.

Course Overview

The Certified Marketing Strategist Program consists of four modules designed to train participants on the central practices and tools used in developing a working marketing strategy. The strategy is the first place a marketer must go in order to develop a plan of action that attracts the right clients with the right message in the right context.

This important point of view will become a valuable asset in your development as a marketing professional.

What You’ll Learn

  • After completing the Marketing Strategist Certification, you will have the knowledge and experience that allow you to confidently
  • Audit your organization’s existing marketing efforts
  • Identify current marketing gaps
  • Narrowly define ideal customer personas
  • Create a core strategic marketing message that differentiates
  • Develop a content plan and calendar to support your core message
  • Construct the elements of an ideal customer journey
  • Create near-term and long-term marketing goals
  • Prepare a plan to tackle the highest payoff marketing activities

Course Outline

  • Module 1: Establishing a Baseline
  • Module 2: Defining Personas and Core Message
  • Module 3: The Marketing Hourglass Journey
  • Module 4: Developing a Marketing Plan