Course Overview

The Certified Marketing Strategist Program consists of four modules designed to train participants on the central practices and tools used in developing a working marketing strategy. The strategy is the first place a marketer must go in order to develop a plan of action that attracts the right clients with the right message in the right context.

This important point of view will become a valuable asset in your development as a marketing professional.

What You’ll Learn

• After completing the Marketing Strategist Certification, you will have the knowledge and experience that allow you to confidently
• Audit your organization’s existing marketing efforts
• Identify current marketing gaps
• Narrowly define ideal customer personas
• Create a core strategic marketing message that differentiates
• Develop a content plan and calendar to support your core message
• Construct the elements of an ideal customer journey
• Create near-term and long-term marketing goals
• Prepare a plan to tackle the highest payoff marketing activities

Course Outline

• Module 1: Establishing a Baseline
• Module 2: Defining Personas and Core Message
• Module 3: The Marketing Hourglass Journey
• Module 4: Developing a Marketing Plan