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Foundations
Marketing foundations to bring your plan to life.

Course Overview

The second step in developing a marketing system is to build a foundation of website, content planning, and SEO skills.

In this course, we will equip you with the knowledge, skills, and tools you need in order to bring your Marketing Action Plan to life.

Essentially, you will be learning how to set up your marketing for success!

What You’ll Learn

Once you establish a marketing foundation for your business, you’ll discover that:

  • You’re converting more of your leads because your clients trust you over the competition
  • Creating quality content quickly is easier than ever
  • Managing your website and tech is less frustrating and time-consuming
  • You’re creating a reputation as the go-to expert in your industry
  • Getting more website traffic isn’t just a nice idea; it’s actually happening!

Course Outline

Module 1: Foundations Preparations 

  • Lesson 1: Developing A Project Plan
  • Lesson 2: Setting Up Your Coach To Support You
  • Lesson 3: Setting Up Your Website For Success

Module 2: Marketing Website

  • Lesson 1: Must-Have Elements Of A Homepage
  • Lesson 2: Core Pages
  • Lesson 3: Lead Generation And Conversion
  • Lesson 4: Basics Of Website Tech
  • Lesson 5: Additional WordPress Training

Module 3: Content Program

  • Lesson 1: Content Plan
  • Lesson 2: How To Write A Blog Post
  • Lesson 3: How To Produce A Hub Page
  • Lesson 4: Repurposing Content
  • Lesson 5: Website Video Fundamentals

Module 4: Search Engine Optimization 

  • Lesson 1: SEO Overview
  • Lesson 2: Keyword Research
  • Lesson 3: On-Page SEO Elements
  • Lesson 4: Off-Page SEO Elements
  • Lesson 5: Google My Business
  • Lesson 6: Google Search Console